1. Agreement to Terms

These Terms of Service ("Terms") govern your use of Contextual's research platform ("Service"). By using the Service, you agree to these Terms. If you disagree with any part of these Terms, you should not use the Service.

2. Service Description

Contextual is researching methods to integrate relevant content into large language model (LLM) conversations. We are in the research and development phase, collecting data to understand how contextually relevant content can be inserted into conversational AI while maintaining a good user experience.

3. Acceptance of Terms

By accessing or using any part of our Service, you represent that you have read, understood, and agree to be bound by these Terms. If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms. In such cases, "you" and "your" will refer to both you and that organization.

4. Eligibility

You must be at least 18 years old to use the Service. By using the Service, you represent and warrant that you meet this eligibility requirement. If you are using the Service on behalf of an organization, you represent and warrant that the organization is a legally established entity in good standing under the laws of the jurisdiction in which it is organized.

5. User Accounts

5.1 Registration

To access certain features of the Service, you may be required to register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

5.2 Account Security

You are responsible for safeguarding your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized access to or use of your account. We cannot and will not be liable for any loss or damage arising from your failure to comply with this section.

6. Research Platform Participation

6.1 Research Data

By participating in our research platform, you agree that we may collect data regarding your interactions with the Service for research and development purposes, as further described in our Privacy Policy.

6.2 Future Integration

We may develop integration tools, SDKs, or APIs in the future. When available, separate terms may apply to the use of such tools.

6.3 Restrictions

You may not:

Use the Service in a way that violates applicable laws or regulations

Attempt to reverse engineer or compromise the Service

Remove or alter any proprietary notices or labels

Use the Service to harm, threaten, or harass any person or to impersonate any person or entity

7. Research Content

7.1 Simulated Ad Content

The Service currently uses simulated or mock advertisements for research purposes. No real commercial advertisements are being served. You understand that simulated content may be displayed within LLM conversations when participating in our research.

7.2 Content Quality

We strive to ensure that all simulated content is relevant, appropriate, and designed to test user experience enhancement rather than disruption. However, we do not guarantee the quality, accuracy, or appropriateness of any specific content. You acknowledge that we are not responsible for the content of simulated advertisements.

7.3 Format Testing

Our research explores various content formats including but not limited to: inline mention (labeled), native insert (separated block), conversational follow-up, sponsored follow-up question, visual CTA card, context agent handoff, and other formats as described in our documentation. These formats are being tested for future potential commercial applications.

8. Future Commercialization

8.1 Research Phase

You understand that the Service is currently in a research phase and does not include any monetization components or revenue sharing. There are no payments associated with your participation in this research.

8.2 Future Commercial Models

We may develop monetization models in the future. If and when we launch commercial features, separate terms will apply, and your continued use of such features will be subject to your agreement to those terms.

9. Intellectual Property Rights

9.1 Contextual Property

All rights, title, and interest in and to the Service, including all intellectual property rights, are and will remain the exclusive property of Contextual and its licensors. Nothing in these Terms grants you a right to use any of our trademarks, logos, domain names, or other distinctive brand features.

9.2 Feedback

If you provide feedback, ideas, suggestions, or recommendations to us regarding the Service ("Feedback"), you grant us a nonexclusive, royalty-free, perpetual, irrevocable, transferable, worldwide license to use, reproduce, modify, publish, distribute, create derivative works from, and display such Feedback for any purpose without compensation to you.

10. Privacy and Data

10.1 Privacy Policy

Our Privacy Policy, available at [URL], describes how we collect, use, and share information about you when you use our Service. By using the Service, you agree to the collection, use, and sharing of your information as described in the Privacy Policy.

10.2 Data Collection

You acknowledge that our Service involves analyzing conversation context to deliver relevant advertisements. This analysis may involve processing user queries, conversation history, and other data as described in our Privacy Policy.

10.3 Data Security

We implement reasonable measures to protect the information we collect and process. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

11. Prohibited Uses

You agree not to use the Service to:

Violate any applicable law, regulation, or third-party right

Engage in any unlawful, fraudulent, deceptive, or manipulative activity

Distribute spam, malware, or other harmful content

Harvest or collect user data without appropriate consent

Interfere with or disrupt the integrity or performance of the Service

Attempt to gain unauthorized access to the Service or its related systems

Use the Service for any purpose that could harm minors

Use the Service in connection with any content that is illegal, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, or otherwise objectionable

Attempt to circumvent any technological measure implemented by us to restrict access to or use of the Service

12. Third-Party Services and Content

The Service may contain links to third-party websites, services, or content that are not owned or controlled by Contextual. We do not endorse or assume any responsibility for any such third-party services or content. If you access any third-party website, service, or content from the Service, you do so at your own risk, and you understand that these Terms and our Privacy Policy do not apply to your use of such sites.

13. Modification of Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after any revisions become effective, you agree to be bound by the revised Terms.

14. Termination

14.1 Termination by You

You may terminate your account and use of the Service at any time by contacting us.

14.2 Termination by Us

We may terminate or suspend your access to the Service immediately, without prior notice or liability, for any reason, including but not limited to a breach of these Terms. Upon termination, your right to use the Service will immediately cease.

14.3 Effect of Termination

Upon termination, all provisions of these Terms which by their nature should survive termination shall survive, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

15. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, CONTEXTUAL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICE OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

16. Limitation of Liability

IN NO EVENT SHALL CONTEXTUAL, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS, BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM (I) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICE; (II) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICE; (III) ANY CONTENT OBTAINED FROM THE SERVICE; AND (IV) UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE. IN NO EVENT WILL OUR AGGREGATE LIABILITY TO YOU OR ANY THIRD PARTY EXCEED THE GREATER OF (A) THE AMOUNT YOU HAVE PAID TO US IN THE TWELVE (12) MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO THE LIABILITY OR (B) $100.

17. Contact Information

If you have any questions about these Terms, please contact us at:

Email: research@contextual.gg