1. Overview

This Privacy Policy explains how Contextual collects, uses, and protects data when you participate in our research platform. By using our Service, you agree to this policy.

2. Data Collection

We collect the following types of information:

2.1 Information You Provide

Basic account information (name, email)

Your responses and feedback during research participation

Communications you send to us

2.2 Automatically Collected Information

Conversation data between users and LLMs, including queries and responses

Interaction data with our research prototypes

Device information (IP address, browser type, operating system)

Usage logs

2.3 Third-Party Information

Data from research partners

Information from service providers

3. How We Use Your Information

We use the information we collect for various research and development purposes, including to:

3.1 Conduct Research and Testing

Test approaches for contextually relevant content insertion within LLM conversations

Analyze conversation context to identify commercial intent

Experiment with various content formats based on query and context

Test optimal content placement within conversational flows

Measure and analyze user feedback regarding different approaches

Develop research insights for potential future applications

3.2 Improve and Develop Our Platform

Understand how users interact with simulated content in conversational contexts

Develop new content formats and experimental approaches

Test and optimize our intent analysis algorithms

Enhance the overall performance and functionality of our research platform

Conduct research and development to advance our technologies

3.3 Communicate with You

Respond to your inquiries and support requests

Send administrative messages, updates, and security alerts

Provide information about our Service, features, and offerings

Deliver marketing communications (with your consent where required)

3.4 Ensure Safety and Security

Detect and prevent fraud, abuse, and security incidents

Verify identity and authenticate users

Debug to identify and repair errors in our Service

Ensure compliance with our Terms of Service and applicable laws

4. How We Share Your Information

We may share the information we collect in the following circumstances:

4.1 With Research Partners

We may share aggregated, anonymized research findings with academic or commercial research partners

We provide aggregated and anonymized analytics about content performance and user interactions

We do not share personally identifiable information with research partners unless you provide explicit consent

4.2 With Future Development Partners

We may share anonymized research findings to support the development of future integration capabilities

We may provide aggregated analytics about our research findings

4.3 With Service Providers

We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, including:

Cloud infrastructure providers that host our Service

Analytics providers that help us understand Service usage

Payment processors that process your transactions

Customer support providers that assist with support inquiries

4.4 For Legal Purposes

We may share information when we believe in good faith that disclosure is necessary to:

Comply with applicable laws, regulations, legal processes, or governmental requests

Enforce our Terms of Service and other agreements

Detect, prevent, or address fraud, security, or technical issues

Protect the rights, property, or safety of Contextual, our users, or the public

4.5 Business Transfers

If Contextual is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, information we collect may be transferred as part of that transaction.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

5.1 Access and Correction

You have the right to access, review, and correct the personal information we have about you. You can access and update certain information through your account settings or by contacting us.

5.2 Deletion and Restriction

You may request deletion or restriction of your personal information in certain circumstances. We will respond to your request in accordance with applicable laws.

5.3 Data Portability

Where applicable, you may request a copy of your personal information in a structured, commonly used, and machine-readable format.

5.4 Objection and Withdrawal of Consent

You may object to our processing of your personal information or withdraw your consent where we rely on consent as the legal basis for processing.

5.5 Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activities tracked. Due to the lack of a common industry standard, we currently do not respond to "Do Not Track" signals.

5.6 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

6. Data Retention

We retain the information we collect for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the nature of the information and the purposes for which it is used.

7. Data Security

We implement appropriate technical and organizational measures to protect the information we collect and process. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

8. International Data Transfers

We operate globally and may transfer your information to countries other than your country of residence, including the United States. These countries may have data protection laws that are different from those of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

9. Children's Privacy

Our Service is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information.

10. Analytics and Research Data

10.1 Analytics

We use analytics services to help analyze how participants use our research platform. These tools use cookies and similar technologies to collect information such as how often users visit our platform and what features they use. We use this information to improve our research methodologies.

10.2 Research Data Collection

Our research involves testing simulated content within LLM conversations. We use various methodologies to analyze and measure interactions with this content, including:

Contextual analysis of conversations to identify commercial intent

Measurement of simulated content impressions, clicks, and engagement

Feedback collection on content relevance and user experience

11. User Feedback Collection

As part of our research, we collect user feedback on simulated content through structured feedback flows, which may include questions about relevance, naturalness, trust, and hypothetical click intent. This feedback helps us improve our research and develop better approaches for potential future applications.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email, through our Service, or by other means as required by applicable law. Your continued use of the Service after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: reseach@contextual.gg

14. Additional Information for Specific Jurisdictions

14.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

The right to know what personal information we collect about you

The right to know whether we sell or share your personal information

The right to opt out of the sale or sharing of your personal information

The right to limit the use and disclosure of your sensitive personal information

The right to non-discrimination for exercising your privacy rights

14.2 European Economic Area, United Kingdom, and Switzerland

If you are in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we process your personal information in accordance with the General Data Protection Regulation (GDPR) or applicable UK or Swiss data protection laws.

The legal bases for processing your personal information include:

Consent: Where you have given your consent to process your personal information

Contract: Where processing is necessary to perform a contract with you

Legitimate Interests: Where processing is necessary for our legitimate interests, provided that these interests are not overridden by your rights and interests

Legal Obligation: Where processing is necessary to comply with our legal obligations

You have the right to lodge a complaint with a supervisory authority in the country where you live, work, or where you believe an infringement of data protection law has occurred.

14.3 Research Methodology

Our research operates primarily on contextual analysis of conversations rather than persistent user profiles or tracking across sites. Our research methodology relies on:

Real-time Intent Analysis: Analyzing conversation context to identify commercial intent in the current conversation

Query Understanding: Determining the subject matter and intent of the user's query

Response Context: Considering the appropriate integration of simulated content within the LLM's response

Format Selection: Testing various content formats based on conversation type

This approach is designed to research relevant content insertion approaches while minimizing persistent tracking of individual users.

15. Research Partners

Our research may involve collaboration with academic institutions or other research partners. In such cases, we share only anonymized, aggregated data unless you have explicitly consented to other arrangements. Our research partners are bound by confidentiality obligations when handling research data.